Your Complete Mortgage Advertising Tool Box & Home Study Guide

When I first became involved in the mortgage business, I very quickly realized that a close and thorough review of all advertising was necessary to avoid risks of lawsuits, regulatory review and consumer complaints from the Attorney General and State and Federal Regulatory Authorities.

The Rules and Risks of Mortgage Advertising Have Changed in 2008

I learned that there are a lot of basic rules that I needed to be aware of such as always listing the APR in my ads as required by Truth in Lending Act and Regulation Z.. Many states also had rules restricting simulated checks, ads that appear to come from a government agency, and ads that refer to the borrower's current loan amount and lender. Those were not so hard to get my arms around once I knew what the rules were.

A Lot More to Pay Attention to Than Just Reg-Z APR Rules

What I did not know was that you also have to be very careful of the statements and claims you are making in your mortgage ads. It seemed that your could always get away with stretching the facts a bit or leaving out some of the important details from your ads. I watched the news and regulatory bulletins and began to notice that companies were getting sued, and were getting fined for misleading and deceptive advertisements and failure to follow other specific requirements. I also noticed in recent years (particularly 2007 and 2008) that the rules are changing and you have to be even more careful about what claims and statements you are making in your ads.

As a Compliance Officer, my job was to make sure that our company would not get sued or in trouble with state and federal regulators for anything that appeared in our mortgage ads. To do this, I realized that my company needed an integrated review process and a good documented understanding of the rules that apply to all mortgage ads, whether placed in a newspaper, in a mailer, in internet banners on the web, or anywhere else for that matter.

My Personal Collection of Learning Tools Including Sample Mortgage Ads

I set out at that point to gather all possible information out there that would help guide me with setting up a proper process for reviewing mortgage advertisements before they went out the door. I learned to my dismay that the information I was looking for was not available in any one source that I could just purchase or subscribe to. Therefore, I started to compile and write down every rule I came across and I created lists of what you can and cannot do in mortgage ads. I also saved every mortgage ad that I came across and began circling the problems that were hidden in these ads. I found competitors' advertisements (I had gathered hundreds of ads over the past few years) - and spotted many ads that had inherent flaws. I took a close look at the methods that were being used in the advertisements and took my red pen and circled every problem. Over a period of several months, I then took pen to paper to describe the various problems that were present in these advertisements. I then added these Sample Mortgage ads as additional tools to my Advertising Toolbox.

Checklists of Necessary Disclaimers and Disclosures

I then began the process of creating checklists of necessary disclaimers and minimum information that would need to be covered in each advertisement that was dependent on the type of loan product that we were advertising. I placed all of this information in a 3 ring notebook and started to realize that others in this great business might be helped by having this same 3 ring notebook on their desks so that they could follow this same step by step process. That is how I came upon the idea of creating an affordable Mortgage Advertising Tool Box and Home Study Guide.

Applicable Federal Laws and Guidance that Apply to All Mortgage Ads

At the same time, I noticed that I needed to refer to some of the federal laws on advertisements and the guide that the FTC puts out on advertisements. I collected all of this and placed it in the 3 ring notebook which was now getting bigger and bigger.

A Home Study Course that no Mortgage Company Should be Without

The result: over that past few years I created the Home Study Course and Mortgage Advertising Tool Box packed with the secrets of mortgage advertisements. I realized that every mortgage company professional should read this to manage the risks involved with the marketing of mortgage products and created this product to fill the void since there was nothing really out there to guide mortgage professionals on this important part of every mortgage business.

Here's some of the feedback I have received so far ....

"Ken, I just want to thank you for your excellent "The Complete How To Advertise Mortgage Loans Home Study Course"! Although I've been running a high-powered mortgage business in Newport Beach for years, my staff picked up several new tips and your guide clarified some other issues for us. Additionally, your Guide reduced my legal costs and lawyer reviews."

Jason S., Calif.

Nobody Else Offers This - Nobody!

Frankly, I think it is a shame that no one else is offering a package like this. That's right, no one. Sure, you might be able to find some guides that show you some of the federal rules, or some limited information here and there, but this info is not packaged together with Sample Advertisements and Advertising Checklists like the ones you will find in the Mortgage Advertising Tool Box.

Use this Mortgage Advertising Toolbox to learn important advertising requirements that you may not have ever heard of yet. Vastly improve your Mortgage Advertising Review Process- or your get your Money Back Guaranteed! Keep the Mortgage Advertising Tool Box and Home Study Guide for 30 days, try it out, and if you are not satisfied that you now have the keys to building an integrated mortgage advertising review process, then send me an email and I will cheerfully refund your money. You have nothing to lose. You have seen my products, my manuals, my dedication to providing superior products -- and it is important to me that you get the maximum usage out of this one too. Download this now, set up your own detailed and integrated review process for your company's mortgage advertising by the next morning! Learn these techniques used by experienced mortgage professionals to screen their ads for required disclosures and avoidance of misleading or deceptive statements for 30 days completely risk free. Apply the techniques in the guide and use the checklists and review the sample ads in this Toolbox and if you are not feeling more confident about your mortgage advertising review process and the final ads you are forwarding to your potential customers, simply ask me for a refund - and I will give it to you. It really is that easy--just let me know, and I will refund the price you paid with no hesitation.

You Know You Need This

Download this now, and set up your own detailed and integrated review process for your mortgage company's advertising by morning. The information, tips, checklists and sample mortgage ads in the Mortgage Advertising Toolbox and Home Study Course could be easily worth over $1,000. Perhaps even more if you had a mortgage compliance professional come on site and set up a custom tailored review process for your company. Rather than put some crazy price of $1,197 or even $999, I want to make this Mortgage Advertising Toolbox affordable to every one of my subscribers at a price that no one can refuse. If you are serious about improving the most important aspect of your mortgage business, your marketing, order the Toolbox today!

Click Here To Order Now

Because I genuinely want to make this collection of mortgage advertising know how tips available to as many mortgage professionals as possible, I am willing to let this collection go for just $197 $97 to the first 100 people who take advantage of this offer.

Look at it this way -- $97.00 is really a painless drop in the bucket to be able to get your hands on the Mortgage Advertising Toolbox and start using it today to improve your review process and to reduce your risks.

You Really Can't Afford Not to Invest in the "Mortgage Advertising Tool Box and Home Study Guide"

It's easy to get started right away.

Do not wait until tomorrow to buy this package. No longer will you wonder if you have gotten everything right in your advertisements. With the Mortgage Advertisement Tool Box, your mortgage ad questions will be answered, and you will be able to start generating quality advertisements with a reduced risk of non-compliance with applicable rules.

Click here to order right now for only $97. 

 

Yes KJ, I Just Have To Have This Incredible Package! Count Me In Right Now! It's Easy To Order... Click PayPal Button Below To Order!

 

Many of the risks present in most mortgage ads are not readily apparent to the brokers and lenders making these ads. Just think, some of what you are doing today or will be doing in the future in the way of mortgage ads may already expose your company to serious money losing expenses and risks. Imagine reducing those risks by creating a documented and integrated mortgage review process. Sleep better at night knowing that you can go now have the tools to identify these risks and to screen your ads properly for the necessary components of what you can't do, what you must do and what you ought to do in every mortgage ad you put out. The Mortgage Advertising Tool Box will take the questions out of the mortgage advertising process, and will show you exactly how to address problems that are likely already present in your mortgage advertisements.

Don't you owe it to yourself to try the Mortgage Advertisement Toolbox and Home Study Course Today?

Sincerely,

KJ Block

P.S. I have included my personal checklists for reviewing ads for ARM products, interest only products, pay option ARMs products to help you with the review process. Give the Mortgage Advertising Toolbox and Home Study Course a try!